WebinarAI Moderation in Sensory Research
Englisch
Online (Microsoft Teams)
A score on a scale tells you whether someone likes a product, but rarely explains why. AI-moderated interviews address that gap by asking targeted follow-up questions when an answer offers an interesting lead. In the webinar, we also show how to analyse the conversations, identify patterns across interviews and trace findings back to the original response.
What to expect
- See it in action: We will run an example interview and show how a short answer can develop into a detailed conversation about taste, smell and the product experience.
- Targeted follow-up questions: Example responses show when the AI probes further. The follow-up questions uncover details that a rating scale alone cannot capture.
- Choosing the right format: We briefly explain which format suits which study – from Quant+ and Messenger to Voice-to-Voice and interviews with Smart Glasses.
- From responses to results: In the analysis dashboard, we bring the interviews together, highlight recurring themes and differences, and link every finding to the original response.
Who is it for?
This webinar is for sensory researchers, market researchers and insights teams who want to understand what sits behind a rating and turn open responses into sound findings.
Von xelper dabei
David Ranftler
Paul Wesendonk